Marketing > eNews

The eNews tool is a outbound email marketing tool. Send emails with new listings or newsletters to your People database.



TABLE OF CONTENTS


Take some time to go through each step when creating your email campaign. The more often that you create a campaign the easier it will be.


New Email Campaign

Click on the New button to create a new email campaign.


When you create a campaign you will need to follow each of these steps in the eNews wizard; Save your campaign at anytime, a saved campaign will be shown as a Draft campaign until you are ready to send. 

Step 1 Select a template


  • Name your campaign - The name of your campaign is not sent with your email, it's an internal reference nothing your contacts will see. The campaign Name is compulsory.
  • Select your template - Select the eNews template that you want to use. Try different templates to see  which one suits your email campaign. Template options...
  • Display Address options - This option allows you to choose how the listing Address is displayed. The Address option will display the listing address, while the Suburb, Region or Country will only display the Listing Suburb, Region or Country.
  • Adcopy - Select which advertising copy that you want to be displayed in your eNews campaign.
  • Display Price - Choose if you want to show the Listing display price.
  • Display Property icons - Choose if you want to show the Property icons in your email.
  • Open Homes - Choose if you want to show open home times for your listings.
Commercial users can send either the Display Price with the Nett lease amount + sqm and Lease OPEX

Send From

Who's signature that you want the email to be sent with. 

This option sets who the email campaign is being sent from. Select the Agent that you want the email campaign to be sent from. The email campaign will insert this staff members signature onto your email.

Make sure that the agent has their profile email signature correctly loaded. Staff > Email tab

This option sets who the email campaign is being sent from. Select the Agent that you want the email campaign to be sent from. The email campaign will insert this staff members signature onto your email.

Make sure that the agent has their profile email signature correctly loaded. Staff > Email tab

Agent Live uses will automatically add your signature


On Step 2 you enter your email message

Step 2 Message

Email Subject 

Getting your email message right. Give your email an eye catching subject, people receiving your email will see the subject of your email first.

Examples email subject lines might be;

  • I thought you might be interested
  • The address of the Listing
  • New listings
  • Market report
  • Newsletter

Email Body

On this step you create the message for your email.

This section will appear above any listing that you are sending.

Email Templates - You can use one of your own templates or a system email template or you don’t have to use one at all and you can just type your email.

Merge fields

It’s important to use the merge fields so that you can make your email more personal.

Use the Email merge field ‘Known as’. When you create an email addressed to the person

e.g. ‘Hi John’ it will greatly increase the chances that you email will be opened.

Step 3 Select your Listings

Select the listings that you want to send out they will be added to the Select listing grid 

Don't select too many listing's, People will only get annoyed if you send out too many listings it will increase the chances that they may mark your email as spam or unsubscribe from receiving emails from you


Use the Blank template if your email campaign does not have a listing

If you select a Listing where you are not Agent 1 or agent 2 on a listing your name will still appear when the person reading your email chooses to click through to view more information about the listing! (how powerful is that?!)


(Only on OSL hosted websites.)

Step 4 Select your Contacts

On this step you are going to find all of the Contacts that you want to send your email to.

Start by clicking on the Search button

The search window allows you to send your email to only the contacts that you want to.

You can get as complex or as easy as you need. You might want to send to everyone in your database or just your Buyers, or a Group/s or people attached to a Listing when finished selecting your criteria click on the Search button.

  • Client type - Select just your Buyers or your entire database.
  • Groups - Use your contact Groups to select all members of a Group or multiple Groups
  • Buyer target - Use the Buyer targets tab to email Buyers with specific target requirements.
  • e.g. Buyers looking for Apartments
  • Listing Activity - You can even select contacts in your database that have visited a property.

Now that you have entered your selection criteria click on the Search button.

Duplicates - If you have more than 1 person in your database with the same email address the only the first Person will be displayed.

Click Save and move to Step 5 Preview

Unsubscribed - People that have unsubscribed their email address will NOT be included.

Step 5 Preview 

On this step you can see a Preview of your email.


The Preview step and sending a Test email will not merge fields in your email. Any merge fields in your eNews campaign are only merged when the email campaign runs.

Click here - We call this link back i.e. link back to your website, this will only work if your office is running an OSL website or your office website accepts the listing number in the Listing URL.

Step 6 Send your email campaign

You are done now all you have to do decide when you want your email campaign to run.

  • Send now or schedule for a day and time 
  • Then click on the Send button. You are Done!

Your email campaign will now be placed in the outbound email queue.

Email campaigns are placed into a queue on our servers and will be sent out as close as possible to your chosen time.

Auto unsubscribe - Emails are sent with an unsubscribe option.


Results 

Select a sent campaign and click on the Results button more...

Here you can see who opened your email as well as who has clicked through to view more details.

After you have sent your email you can see who has opened your email and how many people have clicked through on your email.


eNews templates

There are a number of templates to choose from and each template works differently more…


Tips & Tricks

Before you send your first eNews campaign Learn some of the tips and tricks for creating successful campaign.


NEXT eNews templates